Some products choose to stay traditional with their brands to keep their loyal customers. Because coke has been around longer than Pepsi (coke since1886 developed by John Pemberton, Pepsi was invented in1898 by Caleb Bradham), they've always tried to stay the original "coke" drink. In recent years, pepsi has decided to go the "change" route, and create a new look for their brand, which targets a younger audience. Pepsi has always hired celebrities to appear in their commercials such as Britney Spears, Shakira, Beyonce, Pink, etc. Coke on the other hand has had a few celebrities in their commercials, but for the most part, it's all about tradition. When I was little and my mom came home with a new hairstyle I used to cry because I didn't think it looked like her anymore. I was so used to her original hairstyle, I didn't want to have to get use to change.
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